Inside Disney’s digital ‘newsroom’: ‘Our goal is to win the Internet every day’


GLENDALE, Calif. –  The Disney Interactive Media office, located just 3 miles away from the Burbank studios, looks more like a newsroom than a division of a giant media corporation.

There are several white boards (filled with scribbled plans and ideas), desks riddled with Disney swag and lots of young people typing away on laptops.

And every day, at exactly 10 a.m., a group of about 50 or so employees gather around Michael Hundgen, director of content at Disney Interactive Media, for a “stand up” pitch style meeting. 

“What’s coming up?” Hundgen asks the group.

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