Evan Spiegel wants Snapchat to make money ‘without being creepy’

Snapchat

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Snapchat’s photos might disappear seconds after its young users open them, but keeping the young social network afloat requires advertising that stick in their minds a little longer than that.

In turn, Snapchat’s audience offers an alluring prospect to the advertising industry, which yearns for ways to tap into the overwhelmingly young user base that has flocked to the ephemeral image sharing app.

That’s why the company’s 25-year-old CEO and founder Evan Spiegel travelled to Cannes, France this week to pitch his burgeoning advertising business at the industry’s biggest party of the yearCosmopolitan editor Joanna Coles sat down with the Stanford dropout during Monday’s keynote before a crowd full of ad execs to talk about Snapchat’s new vertical video ads, the company’s experimentation in the space and — perhaps inevitably — dick pics. Read more…

More about Business, Advertising, Apps Software, and Snapchat


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